In A Sea Of Blockbusters, Blake Lively’s ‘The Shallows’ May Win Big By Playing Small

The latest project for Digital Sandbox and VFX Supervisor Scott E. Anderson is making waves in Hollywood.

“In a rather surprise development, Sony shuffled The Shallows from its planned June 29th date to June 24th. The weekend of June 24th turns out to be a very crowded frame. You’ve got Broad Green Pictures and Amazon Studios’s The Neon Demon apparently going at least semi-wide (it’s a lot of fun if you know what you’re getting into), you’ve got STX Entertainment’s big summer offering Free State of Jones, and, oh yeah, you’ve got 20th Century Fox’s Independence Day: Resurgence.

Sony wouldn’t be shifting their Blake Lively versus a shark thriller into the firestorm unless they had confidence in the product. Or maybe they just smell blood in the water in terms of that Friday’s big sequel tentpole offering. While the last trailer was great and the TV spots are starting to sell some impressive steak along with the sizzle (there is one spoiler image I wish I had avoided), there isn’t much buzz for a mega-sequel dropping ten days from now.”

Read the full article on Forbes here:


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